About holisticselling

I started my journey in B2B software in 2000, after 19 years spent in distribution, sourcing, marketing, sales, and operations roles across a number of industries. Between 2000 and 2025, I worked for 7 different software companies (a startup, a large industry leader, and a few midsize companies), enjoying executive positions across customer success, sales enablement, go-to-market, marketing, and sales. That variety of experiences gave me a perspective on how to optimize the success of B2B software companies. My purpose with holisticselling is to share that perspective, which may be beneficial for others in the industry.