Similar to holistic health, which is a wellness approach that considers the interconnectedness of physical, mental, emotional, social, and spiritual aspects of a person's well-being, holistic selling is a framework that connects all the aspects of a company's well-being to deliver successful outcomes to the company and its customers.
It is based on two fundamental principles:
- Customer centricity. While companies vow to put the customers at the center of everything they do, very often company values, internal processes and performance expectations get in the way of delivering the right outcomes to customers. We will address this in our holisticselling framework.
- Focus on the front line. In order to meet and exceed customer expectations, the company needs to focus on delivering extraordinary experiences to customers every step of the way. Team members who interact with customers and prospects every day (account executives, account managers, solution consultants, customer success managersservices professionals, support teams, etc.) need to be given all the tools and capabilities required to deliver these extraordinary experiences.
This is why the holisticselling logo combines two simple design elements:
- An inverse pyramid that puts the customers and the frontline team members at the top, with a focus on servant leadership.
- A circular arrow that starts and ends with the customers, symbolizing the focus on customer centricity.
